Hi, I'm
I help digital products find unconventional ways to grow — by combining local insight, internet culture, and systems built for scale.
I make internet experiments, write, take street photographs, and occasionally run farther than expected.
Available for consulting engagements and fractional marketing leadership roles.
Some projects started as jokes. A few travelled surprisingly far.
A short introduction
I have spent more than a decade working at the intersection of consumer marketing, digital PR, creative strategy, and internet culture.
My work has ranged from helping launch Yandex AI in Turkey to building creator-led growth systems in the UAE and designing crisis-response infrastructure across 15 markets.
I am especially useful when a product enters a new environment and the obvious marketing playbook stops working: a new market, an unfamiliar audience, an emerging technology, or a problem that needs both a creative idea and a system behind it.
Outside client work, I have spent years experimenting with how ideas travel online — through public AI experiments, media formats, writing, memes, lectures, and my own online presence.
I work as an independent advisor, project-based consultant, or fractional marketing lead — depending on the stage and complexity of the challenge.
From the cabinet
Different problems call for different kinds of thinking.
AI product launch · Turkey
Contributed to the Turkish go-to-market launch of Yandex AI, which reached #1 among all apps in the local App Store within its first days.
From the cabinet
I have spent years making small things and seeing where they travel.
AI experiment · 2023
Turned an attempt to understand a language model’s boundaries into a public conversation about AI behavior, rules, and the strange space between algorithms and perceived agency.
Beyond the job description
A few parts of my life that do not need to become case studies.
X / Twitter
96K followers · 20M monthly organic reach. Mostly internet culture, technology, media, and things that are difficult to explain without making a joke first.
Read on XClubhouse
Hosted 50+ conversations during the brief and beautiful Clubhouse era.
Read the projectLectures
Gave 20+ pro bono lectures on memes, viral mechanics, and how ideas travel online.
Running
Finished 42.2 km in 2024. It felt longer than expected.
A useful first conversation
I am open to conversations about product launches, market entry, creative strategy, internet-native growth, and technology products entering unfamiliar environments.
I am always glad to hear about odd internet projects, writing, photography, new formats, or a good reason to walk around a city.
Based in Europe.
