AI product launch · Turkey
Helping launch Yandex AI in Turkey
Contributed to the Turkish go-to-market launch of Yandex AI, which reached #1 among all apps in the local App Store within its first days.
- #1
- among all apps in the Turkish App Store
- First days
- timeframe after launch
Context
The situation
The launch required more than translating a product. The work involved adapting positioning and growth approaches to a competitive local market while bridging international teams.
Contribution
What I worked on
- Supported go-to-market strategy and market-fit validation
- Advised on localization for the Turkish market
- Developed partnership, guerrilla-marketing, and creator-collaboration approaches
- Helped align Russian and Turkish teams across strategy and execution
- Worked with international design, BI, and product stakeholders